BlissClub: Redefining the Activewear apparel

Over the last decade, India’s sportswear sector has expanded gradually in terms of revenue. BlissClub was started by a woman to develop sportswear for Indian women only.

Founders Background and Vision

Minu Margeret, the founder of BlissClub and an Indian School of Business (ISB) alumna, knew she had to start after working for businesses like Goldman Sachs, Wipro, and Unilever for several years. As a result, in 2019, she focused on women’s fitness.

The market and future of BlissClub products were created with the Indian woman’s body type and needs in mind.

How this Idea Originated?

Minu Margeret encountered a huge issue as the quintessential Frisbee player during her MBA days at ISB Hyderabad, finding the correct training equipment. BlissClub, the first women’s sportswear brand for the community, was founded in March 2020 as a result of her research.

Journey

BlissClub began with an online community, several fun events, and challenges that will last until 2020. It now sells a wide range of women’s athletic gear, beginning with leggings. With WhatsApp groups and Instagram profiles, the community is active and has natural conversations.

Market size

The sportswear market accounted for more than 20% of all garment sales. Sportswear, on the other hand, has a market share of less than 3% in India. BlissClub received $2.25 million in early funding from Elevation Capital in May 2021.

USP in the Market

Bliss Club promises to be profitable and has amassed a following of over 15,000 women on Instagram and WhatsApp.

How the Company is Redefining the Market?

Bliss Club has recognised a big product gap in the market because of the differences in body types, climatic circumstances, and individual sensitivities and preferences in India vs the West. The BlissClub team’s current goal is to invest in product development while continuing to promote the brand and community.