Nowadays, every individual needs fresh, healthy and hygienic dairy products to keep themselves fit and fine. So, Happy Nature was established which is a farm-fresh foods company that delivers 2000 litres of milk at the doorsteps. Their brand has established itself as a major participant in the city’s premium milk sector. It has subsequently collaborated with Doozy Farms in Chandigarh and Wise Cow in Gurugram to be called by the name of Doozy Happy Nature.
The Beginning of Doozy Happy Nature
Although cow-free, plant-based and lab-made dairy products have gained popularity throughout the world but many Indians still need cow milk. However, the quality and nutritional content of adulterated milk is sometimes dubious and falls below approved norms which put one’s health at risk. Vishal Rastogi, (the owner of Doozy Happy Nature), and his co – founders, Parth and Sahil, faced a similar dilemma, so they decided to join their hands together and form a new start – up Doozey Happy Nature.
The Progression
The farm – fresh food firm has grown to 12 cities throughout Delhi-NCR, Punjab, and Haryana with 30 SKUs and 30K customers. It has already sold 50 lakh gallons of milk and generated income of INR 8. 5 crore in FY21. It is now building a bridge to increase its existing ARR of INR 15 crore in the next 12 months.
Doozy Happy Nature’s Future Ambitions
Doozy Happy Nature is hopeful of winning a Series A investment by the end of 2022 to expand its activities to three to four locations, based on the expansion of dairy platforms. It would focus on establishing a footprint in 20-25 cities over the next three years. Further, they will soon be taking on the task of establishing a pan-India presence.
The first stage in Doozy Happy Nature’s quality control is to ensure that the milk is free of adulteration and additions. The Happy Nature brand is built on a genuine dedication to product and service quality, with a strong focus on the whole value chain. Doozy Happy Nature maintains quality standards and cleanliness at all contact points.
