GoBillion, a Group Buying App that launched in Guwahati in February 2021, has risen to heights that no other start-up has surpassed.
A notch above the competition
A street smart strategy, the support of some big brains from the global corporate world, and a completely new idea are just a few of the reasons for its enormous success.
Boosting cultural values in small towns
Unlike their competitors, GoBillion’s founders Roshan Farhan and Kulapradip Bharali have decided to build roads in Tier II Plus cities. They believe that Tier II to Tier IV towns are underserved and under-targeted, with an untapped customer pool of 400 million. The city of Guwahati is just the tip of the ocean. The company plans to establish two more offices in the next three months, and 12 more by 2023. With a never-before-in-India business strategy, GoBillion is confident of tapping small towns where friendship and family connections are important and word of mouth is a key influencer.
Connecting friends to get the best deals
It is basically a group shopping/social purchasing App that offers its customers discounts on deals, with discounts increasing as the customer encourages his friends to participate in the deal via a WhatsApp group. As a result, the more connections you have, the greater the discounts, making shopping a pleasurable and exciting experience. Strategy for company.
A power in customers hands through Social buying
Chartering an unprecedented growth pattern
GoBillion, based in New Delhi and internationally in San Francisco, California, has been able to accelerate their development thanks to a seed fund of over $3 million from Y Combinator, a silicon-valley based startup aggregator, Lets Venture’s Shanti Mohan, and Vikalp Sahani, the co-founder of Goibibo. McKinsey & Company, Adobe, Ernst & Young, Deloitte USA, and SAP Labs executives are among the company’s top management team.
GoBillon has grown 77% month on month over the last eight months, with an annualised GMV run rate of Rs. 23 crore. With an average basket size of Rs. 650, the company has already passed the 30000 transaction milestone.
Overcoming supply chain challenges in record time
Taking on the Another key to its success has been the development of robust supply chain skills through collaboration with large manufacturers in each city. In order to navigate logistical challenges, the business has implemented a micro-geography policy, catering to one area at a time and then partnering with local vendors to smooth the delivery process.
To increase sales and give clients large discounts over other e-commerce businesses, Gobillion promotes alliances or relationships based on shared communities.
Local strategies to drive sales
GoBillion has also devised novel marketing strategies that claim to generate buzz.
• ‘GoBillion Mohalla Dukan’ hires tempo vans to transport goods on the streets. This improves brand memory and encourages app downloads.
• The GoBillion Campus Influencer Program selects a few students from each college to serve as Brand Ambassadors for the business. These young people are responsible for brand visibility, new user acquisition, user interaction, and the implementation of pilot strategic initiatives.
Listed among the top ten worldwide start-ups
GoBillion was chosen by the world’s most prominent investors and named the Top 10 global start-up for YCombinator S21 by Alex Mitchell, a famous corporate and business writer.
GoBillion is on its way to creating history, with plans to accelerate growth up to 5 times in the next 6 months and increase the GMV run rate from $3 million to $16 million.
