Today, the world is governed by the millennial generation. As this generation continues to grow and create its influence, they are responsible for the setting of the markets of different industries. Since they formed a large component of the consumer market, millennials have transformed the entire game of the jewelry industry.
With the continuously growing surge in the sales of jewelry through e-commerce, this segment of consumers is embracing and embodying technology just like no other generation before. Also, the market for technology-driven jewelry has evolved with the advent of smart jewelry.
Here are some technology-driven trends hit among that millennials are catching up with:
- Smart Wearables
Looking at the obsession of the generation towards connectivity as well as style, the smart jewelry in the assortment of necklaces, earrings, or even rings with the objective to improve the health, productivity as well as communication of wearers. Such recently introduced iterations have already disrupted the notion that such jewelry pieces can’t be worn on daily basis. So, today wearables define through their functionality. So jewelry companies are adding sensors for quantifying the activity health, location, and even sleep of the wearer. Through the fusion of art, fashion as well as technology, jewelry companies are creating something which combines high functionality and at the same time strong emotional connection. So, technology could be integrated discreetly into the lives of the millennials without sacrificing their personal style. Thus, the smart jewelry trend is not simply a passing fad and is now processing huge commercial potential.
- Fashion statement & tech savviness
Whenever it comes to targeting the millennial generation which is spending more on technology than any other generation, the blend of the fashion statement, as well as technology savviness, is what can be achieved through the variables and it lures them into the jewelry market. All the smart jewelry is typically revolving around the variables that are actually extending the smartphone notification as well as the health tracking functionality. But there is an introduction to other applications as well. All this has actually continued to blur the line between technology and jewelry.
- Social responsibility
Also, the shoppers are more concerned about the social responsibility of the brand. This holds true with regard to the diamond as many of the shoppers have already expressed their ethical concerns while purchasing the gemstones. As a consequence of which, more consumers are oriented towards the purchase of lab-grown diamonds. It is because they are less environmentally damaging and come cheaper.
- Custom Jewelry
Another big trend that is a big hit among millennials is custom jewelry. So, buyers are looking for the original unique pieces that are tech savvy as well. So they search for online retail business is that are capable of meeting their special design requests. It is due to the advancement in CAD modeling as well as 3D printing technology which is capable of meeting the demand of the custom jewelry of millennials.
Today the generation of millennials look for wearables that make a style statement, are functional and at the same time inspired by designs globally. It is no longer confined to runaway trends. People look for pieces that serve as a reflection of who they are without digging a hole in their pocket.
