The rise of fitness-based startups are raising fitness bars and awareness in society and becoming a trend to create impactful healthy society. Now there is more consciousness to remain fit and healthy and wellbeing is treated as a priority.
People are more mindful when choosing their fitness regime recognizing the direct impact on their health and overall well-being, be it diet or gym or their personal fitness trainer.
After the pandemic, more and more individuals have become more health conscious and so the fitness industry started growing.
Now there are two sets of startups in this space, both catering to consumers in urban India – those who are aggregating the growing number of gyms and yoga clinics in cities and those who are offering mobile-based fitness solutions to consumers who are not able to make it to gyms.
Key trends that will dominate the fitness landscape in 2024
Nutrient based industry is growing through different variety of options available in terms of protein-based diets and pre workout shakes to keep the body healthy.
High quality-based equipment’s are in great demand for gyms and fitness training center as demand for strength training goes up.
The rise of 3D body scans aids in identifying specific areas requiring attention, enabling professionals to craft targeted workout sessions based on detailed feedback.
Cutting edge technology that are built to monitor the fitness regime include IoT-enabled smart wear such as socks and sportswear. They also allow for the customization of fitness routines tailored to individual needs.
Offerings in fitness regime is changing as we have fitness trackers to virtual coaches and custom nutrition plans. There are no dearth of shortage of tech fitness companies and regime that can offer tools to help people stay healthy and fit.
These are the reasons that fitness-based startups are catering to raise the fitness bar and provide a proper heath regime. As it is more important now to have exercise schedule followed by diet and other regime in fitness to be followed more strictly to achieve good health.
Emerging trends show that individuals now require optimized and curated routines that align with both your schedule and body needs, transforming workouts into enjoyable and fulfilling experiences.
Investments in Fitness industry
The investments in fitness-based startups and overall business of fitness is going up as we can see recent trends
From Bollywood celebrities to sport person now there is trend in investing in more fitness-based products and startups.
We have Virat Kohli who joined the list of cricketers-turned-entrepreneurs and launched his startup- Stepathlon Kids- which addresses fitness issues in kids.
More recent Hapana, a software-as-a-service platform for gyms, group fitness studios and franchises, has raised $17 million in a funding round led by Australian venture capital firms OIF Ventures and Bailador.
Actor Preity Zinta and Indian cricketer Shubman Gill have joined hands to invest in Drive Fitt, a fitness startup that aims to fuse cricket training with fitness.
Big names in startup space are more recognizable names in the health and fitness space. They continuously innovate to create comfortable, high-performance pieces tailored to different types of athletes.
At the end we can say in India, health and fitness startups continue to change and revolutionize how people stay active and healthy. Now we have connected fitness equipment to intelligent wearables and trendy athletic apparel offered by different tech companies.
These companies are helping to change the game and fitness regime of induvial when it comes to exercising and tracking progress.
Whether you’re looking for an at-home gym solution or simply need some new clothes for your next workout, there’s something out there for everyone.
Indian startups in fitness business Raising the Fitness Bar
HealthifyMe helps people live a healthier, fitter life. Using our app/device, users track their lifestyle (nutrition, physical activity, weight) and get feedback on what is going wrong and what to improve.
Phable is on a mission to create an ecosystem of patients, doctors, hospitals, health devices, insurance, and patient care service providers.
Ultrahuman platform offering products to track metabolic health. It provides a metabolic fitness platform that helps users enhance the diet and exercise using glucose biomarkers and performance coaches. Its flagship product, the Ring AIR, is a smart ring that monitors sleep, movement, and recovery to provide insights for health.
Healthkart is an Online store for health, sport, and nutritional supplements. It provides a platform that allows users to search and purchase healthcare products. It provides a product catalog that includes sports nutrition, vitamins and supplements, ayurveda and herbs, food and drinks, gym equipment, and fitness accessories.
In years to come we will witness the fitness space to grow for a healthier tomorrow and a fit society.
