PhysicsWallah, an edtech giant that has revolutionized the edtech industry in India with its online platform, is now eyeing ambitious goals for its offline revenue streams. The company aims to achieve Rs 1,000 crore in revenue from the offline segment by FY25 as it expands aggressively and plans to open 75 new centers across existing and new cities. This can be related to the goal that the company has set for the expansion of its digital products beyond the scope and also targets students in Tier II and Tier III cities.
Currently, PhysicsWallah has 124 offline centers in 94 cities. This number is likely to grow with the new additions. It is a strategic shift in the hybrid model of PhysicsWallah, where there will be both online and offline services because it wants high-quality education to reach more masses. The decision also satisfies the growing demand from students and parents who demand learning environments that are as interactive as possible with face-to-face interaction combined with the flexibility that digital tools offer.
The firm was founded by Alakh Pandey, and its first strategy was online coaching for exams like JEE and NEET. The company had already caught a huge online crowd based on its low prices along with a student-centric teaching approach. Now, moving forward to offline spaces is all about setting a new standard for the education sector and thus diversifying the income streams while also working in favor of risk aversion due to the fact that only an online business model is in place.
Apart from this center expansion, PhysicsWallah is also working towards more advanced hybrid learning models which would make the offline experience more viable for students as they could shift between online and offline classes. This was of considerable interest, mainly among students from smaller cities since it catered to their need for personal interaction with instructors while also offering digital resources for flexibility.
This firm is boldly pushing into offline, at a time when this space in edtech is more competitive than ever, meaning it wants to find an area for itself, both online and offline, in the coaching space. If this firm meets its FY25 target, it will set an example for other edtech players that would want to marry digital with physical learning.
