SuperYou is a brand of protein foods and supplements that Bollywood’s famous actor Ranveer Singh has entered into the health and wellness space with entrepreneur Nikunj Biyani. It aims to redefine how Indians consume protein through innovation, accessibility, and fun.
India’s First Protein Wafer Bars
SuperYou has launched what it describes as India’s first protein wafer bars. The bars marry flavor with nutrition, delivering 10 grams of protein, 3 grams of fiber, and zero added sugar per serving. It has launched four exciting flavors: chocolate, choco-peanut butter, strawberry crème, and a unique cheese variant.
The wafer bars from protein pertain to all age groups, thereby ensuring that these aren’t solely for fitness enthusiasts but anyone looking for a better healthy option.
Backed by Innovation
SuperYou is backed by Think9 Consumer-a venture builder firm. The brand employs fermented yeast protein technology to make protein more accessible to a wider audience. It certainly stands out in how it positions itself from the run-of-the-mill traditional protein products.
Speaking of SuperYou, Ranveer Singh said, “SuperYou brings to life a part of my journey. It speaks to creating something that is both bold and fun for you, but also good for you. SuperYou is here to power up your world.”
Elevating the Protein Horizon
SuperYou wants to democratize protein consumption in India. It will look at making protein-based food enjoyable and a part of everyday life. The brand is far from wafer bars. In the next 18-24 months, it plans to grow investment at around Rs 40-50 crore. The product portfolio is going to include protein powders, biscuits, and breakfast cereals very soon. All of these expansions will enable the company to generate Rs 500 crore in revenue in five years.
Nikunj Biyani, co-founder of SuperYou, summarizes the vision behind the brand: “Ranveer’s energy and spirit inspired SuperYou. We want it to be the go-to boost for anyone aiming to live big, bold, and full of life.”
Designed for Everyone
These products are not only for gym enthusiasts. Rather, for all those who are aiming to lead a healthy lifestyle, they have created these products. It is about the ease and enjoyment of protein consumption with inclusivity.
The products by SuperYou will be available on Amazon and Flipkart; in fact, SuperYou will also have a presence in Reliance Fresh and Nature’s Basket across major Indian cities.
Packaged Food Sector Revolution
SuperYou has ambitions to disrupt the packaged food industry with its innovative line of inclusive protein products, all dedicated to quality, accessibility, and fun in general. “Bold, flavorful, nutritious options to everyone,” promises SuperYou, growing further with Ranveer Singh as the brand’s face, full of energy, excitement, and passion for healthier living.
Whether you’re a fitness enthusiast or just someone looking for a tasty snack, SuperYou is here to power your day.
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