Samsung has agreed to acquire Oxford Semantic Technologies, a UK-based startup British knowledge graph and upgrade Galaxy AI
The purpose of this acquisition come at a time when AI usage has increased and combining such technology with its on-device AI like those on Galaxy S24 series will deliver “hyper-personalized” user experiences while personal data remains secure on the device said Samsung official report.
The South Korean tech giant said combining such technology with its on-device AI like those on the Galaxy S24 series will deliver “hyper-personalized” user experiences while personal data remains secure on the device. The company didn’t share the specifics of the deal.
About Knowledge Graph
Knowledge graph technology stores information like an interconnected web of related ideas and process data similarly to how humans acquire, remember, recall, and reason knowledge, Samsung said.
This enhances the understanding of how people use products and services, which enables rapid information retrieval and recommendation, the company said.
Oxford Semantic Technologies
Oxford Semantic Technologies, founded in 2017, offers its technology in the form of its AI engines dubbed RDFox which can be applied to devices to boost their on-device AI capabilities, Samsung said, adding that it has been working with the startup since 2018.
The graphs offered by these engines integrate information and context across various services and apps, Samsung noted, which allows it to craft a user experience that is tailor-made for the user by becoming increasingly familiar with their preferences and usage.
The technology will also be applicable across Samsung Electronics’ extensive product range, from mobile devices to TVs and home appliances.
