Are Startup Business looking for sustainable options for long term operations.
StartUps that work toward sustainability in a way help in protection of environment, and this is no longer an option, but way for growing a sustainable business model which is prerequisite.
Entire social structure that includes consumers, employees, investors and the public at large now expect companies to focus not just on profits,but understand how business effects the environment.
Measuring success of business by financial terms is no more the only parameters, but now a company’s contributions are measured by addressing the social and environmental challenges.
Embedding sustainability into their business models and core operations, companies make themselves protect future-proof themselves in the face of climate change. Now days the world is going through resource scarcity and lots of resources is required to start a business.
Business that don’t act responsibly have the risk of losing customers, top talent, regulatory approval and access to investment capital over the long run.
Sustainable startups in India
India has a growing number of sustainable startups that are making significant strides in various sectors.
- Ather Energy: Based in Bengaluru, Ather Energy manufactures electric scooters aimed at reducing air pollution.
- Phool: This Kanpur-based startup recycles floral waste from temples into useful products like incense sticks and compost.
- ZunRoof: Specializing in solar rooftop solutions, ZunRoof helps households and businesses harness solar energy, contributing to cleaner energy consumption.
- Yulu: Yulu provides electric bikes and scooters for urban mobility, reducing traffic congestion and pollution in cities.
- BluSmart: This startup offers electric ride-hailing services, aiming to provide a sustainable alternative to traditional taxis.
- Beco: Beco produces eco-friendly household products, including biodegradable garbage bags and bamboo-based tissues.
- Nexus Power: They develop biodegradable batteries made from crop residue, offering a sustainable solution for energy storage.
These start-ups’ are part of a larger movement towards sustainability in India, implemented sustainable initiatives that were seamlessly integrated into their operations.
Deloitte research shows that organizations are slower to implement the “needle-moving” actions that embed sustainability into the core of their strategies, operations, and cultures. For example, only 33% of C-level executives indicate their organizations are tying senior leader compensation to environmental sustainability performance.
Integrating sustainability in business
Sustainable StartUp Contribute to Environmental Protection
Sustainability has emerged as a critical value driver as per experts and it is fact that existing efforts may not be sufficient to capture profitability.
As global temperature increases, businesses began to recognize the opportunity of addressing the challenge and climatic changes is not easy.
Organizations began adopting and promoting environmental, social, and governance (ESG) measures, and from 2020 to 2021 alone, the number of companies committing to science-based sustainability targets tripled.
Startup Businesses that don’t put sustainability at the center of everything they do and work upon will simply be left behind.
Data Collection for Sustainability
StartUps that work toward sustainability in a way help in protection of environment, and this is no longer an option, but sustainable business model is a prerequisite.
Building direct relationships with customers will become critical as well as important for startup organizations.
Collecting direct data from your customers enables business to understand how they use your products — including what they like, dislike and prefernece chart s are calculated.
This enables proper production without wastage helping climate sustainability in terms of energy usage.
