WinZO is a gaming and entertainment platform based in Delhi that collaborates with independent game developers to bring their games on the platform. The firm is currently worth $350 million dollars. The platform has over 75 million registered users and is available in 12 languages. The platform processes over 2.5 billion microtransactions every month across a portfolio of over 100 games in over six formats.
The platform processes over 2.5 billion microtransactions every month across a portfolio of over 100 games in over six formats.
How does it work?
The Platforms collaborates with independent gaming studios and developers to bring their games on its platform and distribute their content to a regional audience. It makes it appealing to game creators to push their content using its personalization engine and scalable monetisation approach. The platform claims to help game developers by giving an alternate monetisation technique for existing games and supporting them in earning 100x from the minute their game is accepted on Winzo. Game creators will be able to use a variety of WinZO Games features, including greater retention, expanded reach, premium user acquisition, and branding.
The platform boasts over 100 games in five distinct forms and over 10 different regional languages. Candy Crush, Metro Surfer, Carrom, Chess, Ludo, Pool, and Mid-core flagship e-sports IPs like Free Fire are just a few of the many games available.
Founders
Paavan Nandan and Saumya Rathore are the founders of the Platform. Saumya Rathore worked for KPMG and the Times Group, while Paavan worked for Bain & Company, Abbott Laboratories, and Merrill Lynch. Paavan and Saumya previously launched ZO Rooms and Zostel, a hotel enterprise backed by Tiger Global.
Customer Acquisition Strategies
At initially, WinZO depended on traditional Google Ads, Facebook Ads, and Tiktok Ads to attract traffic, but they quickly realised that growth hacks and tie-ups were far more effective. The site now has more than 20 million registered users.
Going Forward
It aspires to engage with game creators from India and around the world to offer the greatest gaming content to India. It plans to add 300+ games in 15+ languages to the platform. The firm has expanded 10 times in the previous year and plans to grow another 5 times by March 2022.
