In 2020, Nitesh Prakash founded O’Be Cocktails, a Bengaluru-based RTD beverage company. The company aims to give clients an extraordinary cocktail experience that titillates all of their senses even while they are at home. The product stands out because it reinvents cocktails for the sophisticated and educated Indian market. This startup is always looking for cutting-edge, naturally occurring encounters.
The Start of the O’ Be Cocktail
In the kitchen, a small experimentation lab was built up. On willing friends, countless tastings, combinations, and tests were carried out. Nitesh researched the top spirits, visited a few distilleries, and selected the finest. Several tastings and evaluations resulted in the selection of the finest liqueurs and spirits. He concentrated on real, organic flavours to create genuinely authentic drinking experiences.
To make sure the beverages were of the highest calibre and authenticity, he worked with mixologists and bartenders. Even the reliability of the drinking events was confirmed by him.
Crafted Cocktails
- • Nitesh created his first premium standard, “O’ Be Lively,” using a blend of premium vodka, white rum, gin, and agave.
- • As an homage to the Cosmo, Nitesh developed a brand-new fun classic called “O’ Be Fab” using high-quality vodka as the base.
• Inspired by the minty fresh drinks that were as calming as a pleasant summer breeze, the “O’ Be Zesty” is another premium classic made with premium white rum.
Rise of O’Be Cocktails
In a recent financing round worth Rs 3.5 crore, First Cheque, Letsventure, Ola, Abhishek Goyal (Founder, Tracxn), and Sprout Investments led the way. The brand is offered in 200 upscale shops. The company’s cocktail menu has experienced substantial growth in Bengaluru and Goa and favourable customer reaction. In FY23–24, the business plans to expand to 1000+ stores in additional cities and offer more cocktail varieties.
Conclusion
The startup’s primary goal of increasing sales through retailers and expanding production of a new premium cocktail brand will be supported by the money.
