Nutty Yogi was established to produce organic, healthful goods for city dwellers. As the company’s founder and a management and engineering graduate, Nutty Yogi was no stranger to the realm of entrepreneurship. She decided to take things into her own hands and provide those looking for healthy products with an easy alternative. Nutty Yogi is for people who want to be joyful while juggling the constant chaos and obligations of a busy schedule.
The Initial
Pallavi had to take a step back and put her attention on herself after her long hours and ongoing stress led to a series of severe health issues. Pallavi’s search for products that correctly described a healthy diet turned up few.
The busy schedules and unhealthy lifestyles of metropolitan dwellers inspired the idea for this company.
The Starting Point
To locate the best tools for all of the Nutty Yogis out there, there was a lot of cross-country travel involved. Pallavi spent 18 months discovering all of the undiscovered riches in our nation.
Nutty Yogi works with several small-scale producers and farming cooperatives that place a focus on increased returns for farmers and help them locate the right markets for their products.
Developing Movement
Consumers are now much better informed about the advantages of consuming organic food. Nutty Yogi is available throughout India on e-commerce platforms like Amazon, Big Basket, Qtrove, and Flipkart. In Bengaluru, it can also be purchased from various shopping stores. Quarterly purchases at Nutty Yogi have increased by 40%.
Sector Challenges
- *Gaining the confidence of customers can be challenging at first.
- *People do not pack goods in 5 or 10 kG bags to guarantee minimal waste, Only 1 kg containers are
- used for packaging.
- *People are unaware of the shorter shelf life of organic foods.
Conclusion
Most retailers don’t stock their shelves with fresh brands, making it difficult to maintain merchandise visibility while effectively generating revenue. To offer its goods at Nature’s Basket and Big Bazaar stores, Nutty Yogi plans to expand to key cities.
